AUTONET TV

The Fallacy of Cheap Tires

Do you ever shop for shoes in one of our Charleston area shoe stores?
When buying a running shoe, is quality important?
Does durability matter as long as the shoes look fabulous?
Would you rather have one pair of long lasting shoes or two pair of lower quality shoes at the same price?

Is the warranty important when buying tires?
When you choose new tires in Charleston, what's the most important factor for you?

Give us a call at Steve & Stacy's Servicenter at (304) 343-4611 for tire recommendations.

You know, buying tires in Charleston is a big deal. It's a big ticket item so you know you'll be spending a lot. You're not only concerned about the price, but you want to know that it'll be a long time before you need to buy new tires again.

And of course there's the safety aspect as well. The tires do a lot of work – they carry the weight of the vehicle and you and your passengers. They need to be up to the task. You want to be sure they hold the road and provide good traction. If you carry heavy loads or tow a trailer, the tires need a high load rating to be up for the job.

As a tire professional, I think it's important that people understand the effect of price on a tire's performance and durability. When I was a kid, my dad had a saying, "Pay twice as much and buy half as many."

Dad applied that to a lot of things. He thought that one high quality suit would last longer and look better than two cheap suits. The saying really seems to hold true when it comes to shoes and boots, too.

I buy high-quality work shoes because I spend a lot of time on my feet. They're more comfortable, have important safety features like steel toes and non-slip soles and they last at least twice as long as cheap shoes. I feel I get very good value for my money.

I apply the same thinking to tires. The major tire brands that you're familiar with are known as Tier 1 tires. These tires are well-engineered and very high quality. Comparable tires are usually in the same price range from brand to brand.

Stepping down in price you come to private label tires. Some large tire store chains carry tires with the chain's own brand. It's important to know that most private label tires are built by the same Tier 1 brands that you are familiar with, so they are a quality product. You can ask your tire professional who makes their private brand.

The lowest priced tires on the market are Tier 3 tires. These tend to be imported from China or South America. Since you get what you pay for, you can't expect a Tier 3 tire to deliver the same performance and durability as the others.

So let's say you need new tires. You've determined the features you need. So you have several options, including price options. Now, you've probably heard the term 'it's a 40,000 mile/64,000 km tire' or 'it's a 60,000 mile/97,000 km tire'. Simply put, the manufacturer warrantees the tire for 'X' number of miles/kilometers. If that's important to you, look for the warranty.

What's the difference in the tires with higher mileage warranties? It's the rubber compounds and the amount of tread material. As you might expect, you'll pay more for the longer-lasting tire.

Now the cheapest tires you can find won't have a manufacturer's mileage warranty, or if it does, it'll be relatively low. That brings us back to dad's saying; if you buy the cheapest Tier 3 tire you can, you will likely go through two sets in the time it would take to wear out one set of good quality tires. And the good tires won't cost twice as much, so you'll end up paying more per mile/km driven with the cheap tires.

Hey, I realize that sometimes the budget will only allow for a Tier 3 tire. I make them available for my customers who need them because I would rather see them driving with safe, new tires than pushing their old tires beyond their safety limits. But at Steve & Stacy's Servicenter, we always counsel our customers to buy as much tire as they can afford, because it will be much less expensive in the long run.

Your tires are the only parts of your vehicle that touch the road. You're only as safe as your tires are well built.

Buy value – not price.

Steve & Stacy's Servicenter
130 Virginia Street W
Charleston, WV 25302
(304) 343-4611
stevestacysservicenter.autotipsblog.com

Winter Tires

What type of technology do you use? Do you prefer an 8-track tape or an iPod? When it comes to winter tires, much of Charleston driver's perception dates back to when 8-track was the best way to listen to the Bee Gees.

Twenty years ago in WV, winter tires differed from highway tires only in their tread design. WV drivers called them snow tires back then, and they had big, knobby lugs that were designed to give good traction in deep snow. They had the same rubber compound as regular tires and they weren't very good on ice, packed snow or wet WV roads. They were not even very good on dry roads. They really helped in deep or loose snow, but they did a poor job the rest of the time. They were loud and rode hard. People couldn't wait to get them off in the spring.

Then all-season tires started to appear in Charleston tire shops. All-season tires are really a compromise between summer and winter performance. They have acceptable hot weather ride and tread life and can get WV drivers through mild winter road conditions OK. But there are some really good reasons to consider winter tires.

Modern winter tires do a terrific job for WV driving in a wide range of winter conditions. First of all, below 45°F/7°C, regular tires become hard and inflexible. That means they don't provide the road grip WV vehicles need. Even if you don't live somewhere in WV with a lot of snow, but it still gets below 45°F/7°C in the winter, you will be safer with winter tires.

In addition, they are specifically designed to more effectively move snow and water. That's the key to traction on ice-packed snow and wet Charleston area roads. They use a micropore compound that allows the tire to bite into ice and snow. They also use wider grooves that run around the circumference of the tread to expel snow from the tire better. The lugs and grooves on winter tires have a special shape that throws the packed snow out of the tread as the tire turns. The tread is then open when it comes back in contact with the road and can provide good traction for WV drivers.

Winter tires also have a lot of sipes. Sipes are thin slits in the tread. The edge of the sipes grab ice and packed snow to provide tons of traction and to expel water and slush out of the tread. Winter tires have a rounder casing to cut into the snow's surface. The treads on regular summer tires can actually get packed with snow instead and become very slick. Winter tires offer 25% to 50% more traction for WV drivers than all-season tires. And when it comes to stopping power, all-season tires take 42% longer to stop than winter tires. Sometimes that's the difference between getting home safely and spending the night in a snow bank.

Now back when the 8-track was king, WV drivers just put snow tires on the drive wheels. That worked out OK because the rubber compound was essentially the same. Now, winter tires provide so much more traction than all-season or summer tires, that there's a huge difference between the traction at the front and rear ends of the car if you only put winter tires on the drive wheels.

For example: if you take a corner on an icy road and the rear end starts to slide out, essentially the rear is trying to pass the front because it's going faster. If you have high traction winter tires only on the front, they are going to be much more effective at transferring cornering grip and stopping power to the front wheels. This will actually cause the rear end to whip out even more.

That's why tire manufactures instruct their dealers that they must install winter tires on the rear wheels as well whenever they put winter tires on the front end of any vehicle. It's a major safety concern. It's strongly recommended that winter tires be installed on all four wheels on rear wheel drive vehicles as well. The front tires do most of the steering and braking work - it only makes sense that you provide the front end with the best traction you can.

Charleston drivers often assume that if they have four-wheel drive or all-wheel drive they don't need winter tires on all four wheels. Would you intentionally disconnect the four-wheel drive in poor road conditions? Of course you wouldn't, but that's essentially what you do if you only put winter tires on one end. It only makes sense to have the same level of traction and control at all four corners.

The province of Quebec in Canada has issued a law requiring all passenger vehicles, taxis and rental cars with Quebec license plates to install a full set of four winter tires between November 15th and April 1. It's that important.

Many modern cars have traction control and anti-lock brakes so WV drivers may think that they don't need winter tires. But you need traction to accelerate, steer and stop. The tires provide the traction so that the traction control and anti-lock brakes have something to work with.

Look for tires with the symbol of a mountain with a snowflake in it. This means the tire complies with the severe snow standard. All-season tires will have an M&S, for mud and snow, on the sidewall.

So when the Charleston temperatures drop below 45°F/7°C, be sure you have a set of four winter tires for maximum performance on snow, packed snow, ice, plus wet and dry roads. Your friendly and knowledgeable Steve & Stacy's Servicenter tire professional can help you find the right winter tire for your vehicle and driving needs.

Steve & Stacy's Servicenter
130 Virginia Street W
Charleston, WV 25302
(304) 343-4611
http://www.steveandstacysservicenter.com

Arrive Alive in Charleston

We've all seen drivers do crazy things while driving to or from Charleston. A guy shaving in the rear-view mirror, a woman applying makeup, people talking on their phones, texting or drinking from an enormous coffee mug. It's a wonder we even dare drive on WV roads.

The truth is that all of us are distracted when we drive. Unfortunately, traffic, road construction and other external factors are beyond our control. The distractions inside our car, however, are things we can often control.

Here's some things that'll give you more control in your car, and help keep your attention on the roads around Charleston.

• Charleston drivers who are 16 to 20 years old tend to be more distracted by the radio, CD or MP3 player.
• Charleston drivers who are 20 to 29 are more distracted by passengers in the car, including small children.
• Those over age 65 tend to be more distracted by objects or events that are outside of the vehicle.

Other factors like fatigue, stress and lack of sleep make it harder to pay attention to driving – no matter what age we are. It is always better to pull over and take a quick nap than risk falling asleep at the wheel. Charleston drivers are also distracted by thinking about relationships, family issues, money and bills. So what can Charleston drivers do to manage these distractions? Well, the first thing is to eliminate as many as we can.

If you really think you have to shave, change your clothes or put on make-up while driving in Charleston – you're wrong. Just start getting ready earlier so you have enough time to finish those things before you drive around Charleston.

The professional here at Steve & Stacy's Servicenter wand you to remember that driving is probably the most dangerous thing you'll do all day – so don't make it any worse. Use these tips to keep you and your loved ones safer behind the wheel in Charleston.

Steve & Stacy's Servicenter
130 Virginia Street W
Charleston, WV 25302
(304) 343-4611
http://www.steveandstacysservicenter.com